One of the greatest demands from primary schools is to help broaden the aspirations and interests of children about jobs and careers. As research shows, gender stereotypes are developed at a very young age. With the support of Mullen Low, in 2016 we released a short film exploring this. In only three months, Redraw the Balance achieved 25 million views.
Watch the video here:
Why not invite in some Primary Futures volunteers to your school today to help breakdown gender stereotypes and broaden horizons?