Redraw the Balance: Challenging gender stereotypes in primary school aged children

One of the greatest demands from primary schools is to help broaden the aspirations and interests of children about jobs and careers. As research shows, gender stereotypes are developed at a very young age. With the support of Mullen Low, in 2016 we released a short film exploring this. In only three months, Redraw the Balance achieved 25 million views.

Watch the video here:

Why not invite in some Primary Futures volunteers to your school today to help breakdown gender stereotypes and broaden horizons?